Meet Frost & Crumb, one of our finalists in The Whitewed Directory Awards!

It has been announced that Frost & Crumb have been shortlisted in the second annual Whitewed Directory Awards! The talented Cake Designer based in Wiltshire is shortlisted for the Start Up Business of the Year 2018 Award...

The Whitewed Directory Awards were launched in June 2017 to recognise the South West’s best wedding venues and suppliers. There are three judged award categories, Business Person of the Year 2018, Most Inspiring Business Person of the Year 2018 and Start-up Business of the Year 2018.

Creator of The Whitewed Directory, Natalie Lovett, said: “Congratulations to Frost & Crumb for being shortlisted!"

The judges were impressed with Frost and Crumb’s commitment to quality which is vital in this competitive sector. Alison’s use of quality ingredients and baking/finishing are well demonstrated and the work she does on behalf of the Bride and Groom with the florist and the wedding venue ust alleviate stress on the day for the happy couple.

The judging panel comprised of three highly respected industry professionals: Sara Tye, award winning, top 500 international PR, business and organisational development expert and serial entrepreneur, Ian Larrard, Director of Business West in Swindon and Wiltshire, and Emma Richards, Sales Director of DoubleTree by Hilton Swindon.The winners will be announced at an awards ceremony taking place on 7th February 2019 at the Doubletree by Hilton Swindon.

Run by cake designer Alison Ashcroft, Frost & Crumb specialise in contemporary wedding cakes, dessert tables and wedding favours.

Style and substance are a very much taken care of by Alison. Having studied fashion, Alison has a clear eye for trends and also has a passion and talent for baking. Combine the two and you have one very special cake designer!

Alison will ensure your cake fits in beautifully with the rest of your wedding by hand making beautiful modern sugar flowers which can be matched to your fresh wedding flowers, bouquets and button holes. As part of their service, you can expect a professional design consultation and tasting session to design your dream wedding cake. Using the finest ingredients around and taking pride in the finish of each cake you can be confident in style and substance!